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Co- Founder

Samuel Cheng

Samuel worked in Standard Chartered Bank for over five years. As part of the prestigious management trainee scheme, he started his rotation as a credit analyst. There, he developed key skills in analysing business models and financials of international and local companies.


Subsequently, he worked alongside numerous corporates with revenue ranging from US10 to US500 million to optimise their balance sheet and used financial instruments to facilitate their domestic and overseas business growth.


He graduated with a First Class Honours in Business Management from Nanyang Technological University and also undertook a degree in Applied Accounting from Oxford Brooks University.

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Co- Founder

Jun Hao Seah

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Jun Hao served in the Singapore Armed Forces for 10 years. He was awarded the prestigious SAF Overseas Scholarship, and was groomed in several key appointments including as the Military Private Secretary to Dr Maliki Osman (now Minister in the Prime Minister’s Office).

His experiences include coordinating national level operations, leading large scale military exercises, and serving as a ministerial aide in wide ranging high level diplomatic activities. He currently owns and operates multiple bubble tea franchise outlets in Singapore.

He graduated from Imperial College London with M.Eng (First Class Honours) in Aeronautical Engineering and was named Department Scholar of Aeronautics, and he is reading Master of Business Administration at Harvard Business School.

Vice-President, Strategic Office


Jia Ling Kho

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​Jia Ling graduated with a Bachelor of Science in Finance with a minor in Marketing from the Singapore University of Social Sciences.

As head of our Strategic Office & Events team, she believes that difficult roads often lead to beautiful destinations.

Outside of work, you'll find her exploring Haji Lane, creating handmade bracelets, and cafe-hopping with her friends. In the office, Jia Ling's artistic talent and humourous spirit bring joy to our lives through the beauty of art.

Vice President, Regional Growth


Chu Tim Tim

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Meet Tim Tim, our VP of Regional Growth. With a strong focus on Vietnam and Indonesian markets, Tim Tim accelerates our ASEAN presence through joint endeavours in the spirit of equality and partnership.

Tim Tim graduated from the University of Queensland with a Bachelor's in Business Administration, Management and Marketing.

Her passions in life include sleeping, mahjong and good beer. (She only spars with the greatest mahjong stars)

Vice President, Events


Goh Qiu Yan

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Qiu Yan is our VP of Events, forming partnerships and building client relationships. She received a degree in Finance & Minor in Business Analytics from the Singapore University of Social Sciences.


She enjoys picking up different types of martial arts and is also an eager globetrotter with a passion for cultural history.


An independent, adaptive, and responsible individual, Qiu Yan's diverse views from her travel experiences bring healthy collaboration in the workplace!

Analyst, Sales


Glen Lee

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Glen is a Junior at Nanyang Technological University, pursuing a degree in Mechanical Engineering with a Minor in Business. 

At Simple Group, he analyzes sales data and identifies trends to help drive business growth. Along with our sales team, Glen develops strategies for increasing product sales and improving market share.


Glen is a big fan of football and Korean dramas - he can often be found binge-watching the latest series on his weekends!

Analyst, Marketing & Communications


Eliz Wang

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Eliz is a sophomore at Nanyang Technological University, pursuing a degree in History with a Minor in Communications and Art History.

With a passion for crafting compelling messaging and telling engaging stories, Eliz has a knack for connecting with her audience and getting her message across.

In addition to her artistic pursuits, Eliz is learning the electric guitar on the side. She is always on the hunt for the next great band or musician to add to her playlist.

Analyst, Strategic Office


Keane Teo

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Keane is an incoming undergraduate at the Imperial College London, studying BSc in Biochemistry.

Joining our Strategic Office arm, Keane works closely with clients to assess the effectiveness of their current business strategies and provide recommendations for improvement, as well as assist in market research.


In his free time, Keane is an avid sports fan and enjoys participating in water polo and football. He has been a member of his school's water polo club for the past five years and his hobbies allow him to stay physically active and also provide a sense of teamwork and camaraderie!

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