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Samuel Cheng

Samuel has over five years of experience in the banking industry. He joined Standard Chartered Bank as part of the prestigious International Graduate Program and spent two years in credit risk, where he assessed the business models and financials of local and international companies. Subsequently, he was fast-tracked to client coverage, where he was the youngest member of the team. There, he was responsible for deal origination and the structuring of financial solutions to help companies with balance sheet optimization and business growth.

He graduated with a First Class Honours in Business Management from Nanyang Technological University (NTU) and pursued a degree in Applied Accounting from Oxford Brooks University while serving his national service. During his university days, he represented the school in multiple international case competitions, and after graduating, he contributed to the case team as an alumni mentor.

Samuel is also the country representative of Nanyang Technological University in Vietnam, where he helps place students in promising start-ups. He is also an investor in early-stage startups.

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Jun Hao Seah

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Seah Jun Hao served in the Singapore Armed Forces for 10 years. He was awarded the prestigious SAF Overseas Scholarship and was groomed in several key appointments including as the Military Private Secretary to Dr Maliki Osman (now Minister in the Prime Minister’s Office).

His experiences include coordinating national-level operations, leading large-scale military exercises, and serving as a ministerial aide in wide ranging high level diplomatic activities. 

He graduated from Imperial College London with M.Eng (First Class Honours) in Aeronautical Engineering. He was named Department Scholar of Aeronautics, and he is pursuing a Master of Business Administration at Harvard Business School. Jun Hao’s research interests are Business Matching Successes, Joint Venture Partnerships and Cross-Border Commerce.

Jun Hao serves as a Member of the Board of Advisors on a number of non-profit entities in Singapore and USA. He also actively volunteers in multiple community-centric organisations.

Executive, Strategic Office


Jia Ling Kho

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​Jia Ling graduated with a Bachelor of Science in Finance with a minor in Marketing from the Singapore University of Social Sciences.

As head of our Strategic Office & Events team, she believes that difficult roads often lead to beautiful destinations.

Outside of work, you'll find her exploring Haji Lane, creating handmade bracelets, and cafe-hopping with her friends. In the office, Jia Ling's artistic talent and humourous spirit bring joy to our lives through the beauty of art.

Executive, Regional Growth


Chu Tim Tim

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Meet Tim Tim, our VP of Regional Growth. With a strong focus on Vietnam and Indonesian markets, Tim Tim accelerates our ASEAN presence through joint endeavours in the spirit of equality and partnership.

Tim Tim graduated from the University of Queensland with a Bachelor's in Business Administration, Management and Marketing.

Her passions in life include sleeping, mahjong and good beer. (She only spars with the greatest mahjong stars)

Executive, Events


Goh Qiu Yan

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Qiu Yan is our VP of Events, forming partnerships and building client relationships. She received a degree in Finance & Minor in Business Analytics from the Singapore University of Social Sciences.


She enjoys picking up different types of martial arts and is also an eager globetrotter with a passion for cultural history.


An independent, adaptive, and responsible individual, Qiu Yan's diverse views from her travel experiences bring healthy collaboration in the workplace!

Associate, Sales


Glen Lee

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Glen is a Junior at Nanyang Technological University, pursuing a degree in Mechanical Engineering with a Minor in Business. 

At Simple Group, he analyzes sales data and identifies trends to help drive business growth. Along with our sales team, Glen develops strategies for increasing product sales and improving market share.


Glen is a big fan of football and Korean dramas - he can often be found binge-watching the latest series on his weekends!

Associate, Marketing & Communications


Eliz Wang

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Eliz is a sophomore at Nanyang Technological University, pursuing a degree in History with a Minor in Communications and Art History.

With a passion for crafting compelling messaging and telling engaging stories, Eliz has a knack for connecting with her audience and getting her message across.

In addition to her artistic pursuits, Eliz is learning the electric guitar on the side. She is always on the hunt for the next great band or musician to add to her playlist.

Associate, Strategic Office


Keane Teo

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Keane is an incoming undergraduate at the Imperial College London, studying BSc in Biochemistry.

Joining our Strategic Office arm, Keane works closely with clients to assess the effectiveness of their current business strategies and provide recommendations for improvement, as well as assist in market research.


In his free time, Keane is an avid sports fan and enjoys participating in water polo and football. He has been a member of his school's water polo club for the past five years and his hobbies allow him to stay physically active and also provide a sense of teamwork and camaraderie!

Associate, Strategic Office

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Wilhelm Wong

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Wilhelm is an incoming undergraduate at the University of Warwick, studying BSc Economics.

Under our Strategic Office team, Wilhelm works in collaboration with clients to conduct thorough assessments of their current business strategies, analyze market trends, and provide actionable recommendations for improvement. In addition to conducting in-depth research, Wilhelm will leverage their expertise in strategic planning and project management to assist clients in developing and executing strategic initiatives that align with their overall business objectives. 
In his free time, Wilhelm is an avid sports fan, watching the NBA and NFL, and can be regularly seen playing basketball on the weekends.

Associate, Business Development


Quan Tran

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Meet Quan, our Vietnamese team member who adds a unique flare to the burning fire of Singapore's culture!


With a degree in Global Management and Digital Marketing, Quan has a keen eye for exploring new opportunities and enjoys meeting new people. His conversations are known to transport you to another world, leaving you with a new perspective and insight.

Quan can be found hanging out with friends and soaking up the vibrant energy of the city. He is always up for an adventure that takes him off the beaten path. On those cozy nights in, you'll find him snuggled up with a warm blanket and his Netflix queue, ready to watch his favorite shows.

Associate, Business Development


Ovie Dwi Riantiyastika

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Meet Ovie, our Indonesian analyst with a Bachelor's degree in Marine Science and Technology, specializing in Remote Sensing from IPB University.

Ovie heads our market research team, from vendor and distributor research to managing our company's virtual events. Her attention to detail and dedication to delivering high-quality work has made her an integral part of our team.

In her free time, Ovie enjoys exploring new cultures, traveling, and trying out new cuisines. Her adventurous spirit and passion for knowledge make her a valuable asset to our team!

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